Matt Franz : Zealous For Knowledge

13 The Ikea Effect
12 The Opposite Of A Value Trap
11 Read this because it will make you a more effective communicator
10 Everyone is a salesman
8 Trisura Group
7 Masterly Inactivity
6 Shoe Dog
5 The bitter truth about sugar
4 Put the gun in the other person’s hand
3 “Hell Yeah!” or “No.”
2 If This Is A Man